merino wool is best for your baby: CUSTOMER DISCOUNT Always -10%

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Our story

Wool In Love is our way to express the love for babies and small kids. But also love for nature around us.

In our collections, you will find soft and comfortable knitwear for babies and small kids. Essentials that your kids will love! Soft merino wool sweaters, leggings, jumpsuits and beautiful baby blankets but also scarves and hats to complete the look. Our collections have light and pastel colours, timeless and beautiful designs. Clothes that have a modest design and are suitable both for everyday wear and for festive occasions.

Made with care and love, based on personal needs!


The quality of the finished products is highly important for us and this is why we have chosen a high-quality Italian yarn. All products are made from mulesing-free 100% merino wool. The yarn is natural, completely biodegradable and therefore friendly to nature. 

Did you know that merino wool clothes are the best choice for your baby? Merino wool is free from that scratchy wool feeling because it´s fibre is super fine, soft and smooth. Wool helps to regulate baby´s body temperature, keeping them in what is known as ”the thermal comfort zone” for longer. Babies, therefore fall asleep quicker and have a deeper, more restful sleep. Its high breathability and moisture absorption properties will keep your kids comfortable and help prevent overheating while making sure they remain warm. Superfine merino wool is incredibly comfortable against the skin and therefore especially suitable for babies and small kids.

Our products are easy to care for - all our products are machine washable on wool program. The yarn is also is anti-pilling, shrink-proof and with good stain resistance - so the garments will last longer.


All Wool In Love products are designed and manufactured in the EU, Estonia. We are a small family-owned business with an experience over 10 years on manufacturing knitwear. All of the production is being exported to Scandinavian countries. We have in-depth knowledge of producing woollen clothing and we pride ourselves on the high quality of our finished products. We have our own production facility in Viljandi, in an inspiring and idyllic small town in Estonia. We can adjust production according to the demand and offer shorter lead times. Having the production in Europe also means shorter distances with faster shipments, and smaller environmental impact.


We believe in slow fashion. Shopping small. And leaving as little footprint as possible.


For wholesale information please contact us at:


Sincerely yours

– Wool In Love –



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